The Influence of Negative Political Ads
Grades: 7 - 12

Video Description: New November 2022! In answer to a student question, political and electoral scholars offer their analysis on the use and effectiveness of negative campaign advertisements.

Type of Video: Segment*
Unique Video ID: Elections-16**

Quick Ideas for Using the Video:

  • Negative ads are a part of the political landscape and voters must educate themselves on how to winnow the truth from the noise. Have your students list media literacy techniques that people may use to “deconstruct” a negative ad.
  • To learn more about political campaigns and the First Amendment, check out the full program this segment is edited from: Constitution Day: Political Campaigns and the First Amendment 2. (Unique ID: Elections-6).


*Segment videos are short excerpts edited from interviews or interactive programs that offer flexible and differentiated ways to use the rich content included in the full-length conversation.

**The unique Video ID can be used to quickly locate a single video in the ET collection. This search function is designed to let teachers assign students to watch a specific video and have only that video appear as a search result. Just click on Search and choose “By Video ID.” Then type in the Video ID as it appears above. Be sure to include the dash.