Where Does an Effective Marketing Strategy Come From?
3:33
Grades: 9 - 12
Video Description: Learn from corporate marketing specialists and others creating new products as they describe processes they use to develop marketing strategies.
Type of Video: Segment*
Unique Video ID: Economics-9**
Quick Ideas for Using the Video:
- Use the video as a conversation starter or in conjunction with a journal prompt and have students respond to the insights provided about marketing plans.
- Use the video as students develop criteria for how their own marketing plans they create in a class project will be evaluated.
*Segment videos are short excerpts edited from interviews or interactive programs that offer flexible and differentiated ways to use the rich content included in the full-length conversation.
**The unique Video ID can be used to quickly locate a single video in the ET collection. This search function is designed to let teachers assign students to watch a specific video and have only that video appear as a search result. Just click on Search and choose “By Video ID.” Then type in the Video ID as it appears above. Be sure to include the dash.
