Building a Business as a Woman of Color – The Importance of Hard Work and High Standards
Grades: 6 - 12

Video Description: Laurna Godwin, Emmy award winning journalist and Founder/President of Vector Communications, discusses the challenges she faced when starting her business and how she overcame them.

Type of Video: Segment*
Unique Video ID: Careers-24**

Quick Ideas for Using the Video:

  • Use the video as a conversation starter for students to discuss the challenges of starting a business as a member of a minority community. How effectively do they believe they could answer those challenges?


*Segment videos are short excerpts edited from interviews or interactive programs that offer flexible and differentiated ways to use the rich content included in the full-length conversation.

**The unique Video ID can be used to quickly locate a single video in the ET collection. This search function is designed to let teachers assign students to watch a specific video and have only that video appear as a search result. Just click on Search and choose “By Video ID.” Then type in the Video ID as it appears above. Be sure to include the dash.