Reuben Reuel Creates Clothing For All Sizes of Women
Grades: 9 - 12

Video Description: Reuben Reuel started DEMESTIK by Reuben Reuel with a request from the women he grew up with: “If you make it big, make clothes all types of women can wear.” Hear his story and see his design process at work.

Type of Video: Profile*
Unique Video ID: Careers-2**

Quick Ideas for Using the Video:

  • Ask students to explore the concept of “Startup Business” and come up with their own business idea pitches.
  • What is an entrepreneur? List the character traits that a person with that focus has.
  • Use the video as part of your students’ exploration of careers and business practices to give students insight into what it takes to create their own business. Have them share insights they gained from the video or questions they want to discuss. Invite local entrepreneurs to speak to the class and answer their questions.


*Profile videos use a first-person/first-hand approach to highlight interesting people doing interesting things in the area of study.

**The unique Video ID can be used to quickly locate a single video in the ET collection. This search function is designed to let teachers assign students to watch a specific video and have only that video appear as a search result. Just click on Search and choose “By Video ID.” Then type in the Video ID as it appears above. Be sure to include the dash.