The Importance of Social Media in Marketing a Business
0:57
Grades: 9 - 12
Video Description: Caryn Dugan, entrepreneur and owner of her own plant-based nutrition and life-style business, discusses how social media really helped her grow her business.
Type of Video: Segment*
Unique Video ID: Careers-13**
Quick Ideas for Using the Video:
- Use the video in conjunction with an activity that has students creating social media messages for a hypothetical business or for specific businesses in their community. Invite local business owners to class to share information about their business that students could use as they form their social media plan.
*Segment videos are short excerpts edited from interviews or interactive programs that offer flexible and differentiated ways to use the rich content included in the full-length conversation.
**The unique Video ID can be used to quickly locate a single video in the ET collection. This search function is designed to let teachers assign students to watch a specific video and have only that video appear as a search result. Just click on Search and choose “By Video ID.” Then type in the Video ID as it appears above. Be sure to include the dash.
