Analyzing a Political Advertisement 1
Grades: 7 - 12

Video Description: New November 2022! View the 1984 Reagan Presidential Campaign ad “Morning in America” and compare your analysis of its effectiveness to the political and electoral scholars offering their perspective in this video.

Type of Video: Segment*
Unique Video ID: Elections-10**

Quick Ideas for Using the Video:

  • Students should note points of the ad that the guests highlight. Then they should use those points to analyze ads from recent elections and write a short summary of their conclusions as to the effectiveness and impact of the ads.
  • To learn more about political campaigns and the First Amendment, check out the full program this segment is edited from: Constitution Day: Political Campaigns and the First Amendment 1. (Unique ID: Elections-5).


*Segment videos are short excerpts edited from interviews or interactive programs that offer flexible and differentiated ways to use the rich content included in the full-length conversation.

**The unique Video ID can be used to quickly locate a single video in the ET collection. This search function is designed to let teachers assign students to watch a specific video and have only that video appear as a search result. Just click on Search and choose “By Video ID.” Then type in the Video ID as it appears above. Be sure to include the dash.