A Woman in Business: From Fry Cook to Franchise Owner
Grades: 5 - 12

Video Description: Joan Elhoffer, owner of seven McDonald’s Restaurants, shares her story of rising from working at a McDonald’s counter at age 16 to being an owner/operator today.  During the conversation she shares her insights on setting goals, the importance of education and training, and running a successful business.

Type of Video: Profile*
Unique Video ID: CIP-41**

Quick Ideas for Using the Video:

  • For Discussion: After viewing the video, have students discuss insights gained from Ms. Elhoffer that helps them better understand what is involved in owning your own business.
  • For Discussion: Explore what it takes to be an entrepreneur. List character traits that can be observed in this video.
  • Activity Idea: Use the video in a unit focused on franchising as a form of business organization. Have students research franchise operations and write short essays or create short videos about one of their choice and how it operates.


*Profile videos use a first-person/first-hand approach to highlight interesting people doing interesting things in the area of study.

**The unique Video ID can be used to quickly locate a single video in the ET collection. This search function is designed to let teachers assign students to watch a specific video and have only that video appear as a search result. Just click on Search and choose “By Video ID.” Then type in the Video ID as it appears above. Be sure to include the dash.